Conceptual Issues in Consumer Behaviour The Indian Context

Conceptual Issues in Consumer Behaviour The Indian Context

4.11 - 1251 ratings - Source

This may also help a durable marketeer to upgrade users of the brand and also retain brand loyalty besides making the brand ... The company has created brands with symbolic associations (WagonR with a#39;family togethernessa#39; and Alto withanbsp;...


Title:Conceptual Issues in Consumer Behaviour The Indian Context
Author: Kumar Ramesh
Publisher:Pearson Education India - 2008
ISBN-13:

You must register with us as either a Registered User before you can Download this Book. You'll be greeted by a simple sign-up page.

Once you have finished the sign-up process, you will be redirected to your download Book page.

How it works:
  • 1. Register a free 1 month Trial Account.
  • 2. Download as many books as you like (Personal use)
  • 3. Cancel the membership at any time if not satisfied.


Click button below to register and download Ebook
Privacy Policy | Contact | DMCA