Designing and Managing a Research Project: A Business Student's Guide

Designing and Managing a Research Project: A Business Student's Guide

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Designing and Managing a Research Project: A Business Studenta€™s Guide, Third Edition is a practical, step-by-step guide that shows business students how to successfully conduct a research project, from choosing the topic to presenting the results. Michael Jay Polonsky and David Scott Waller have applied their many years of experience in supervising student projects to provide examples of actual research problems and to offer practical solutions. Unique to this book is the inclusion of chapters on topics such as supervision, group work and ethics, and both qualitative and quantitative data analysis, with links provided to a range of online resources, as well as examples from student projects.A hypothetical example might be as follows: Within Portera#39;s (2001) model of industrial buying behavior, there are five underlying ... 1 The superscript would refer to a footnote/endnote or to a citation in the references, and the details of the material would ... Two popular style guides are the Publication Manual of the American Psychological Association (APA, 2009) and The Chicago Manual of Style (2010).


Title:Designing and Managing a Research Project: A Business Student's Guide
Author: Michael Jay Polonsky, David S. Waller
Publisher:SAGE Publications - 2014-05-07
ISBN-13:

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