Mobile Publishing

Mobile Publishing

4.11 - 1251 ratings - Source

Starting from an analysis of how the market has developed, the authors use case examples to present the step-by-step course of product development. The presentation begins with a discussion of target group analysis and a consideration of suitable carrier media and product forms, and continues through marketing, a description of existing technologies, and a discussion of possible business models.Amazon bleibt damit bei seiner Politik des proprietAcren und nur dort lesbaren Formates innerhalb seiner Kindle Reader-Umgebung. KF8 unterscheidet sich vom VorgAcnger-Format Mobipocket in folgenden Punkten: a€“ A„hnlich wie in EPUB 3anbsp;...

Title:Mobile Publishing
Author: Harald Henzler, Fabian Kern
Publisher:Walter de Gruyter - 2014-01-01


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